FROM THE DESK OF KIM BRIO
Whether you’re a start-up or a Fortune 500 company, having a strong brand identity is essential to success in today’s fast paced, visually based, society. Before an individual can even experience your product or consider your service, you have to pull them in with a polished, professional and consistent brand identity.
It’s no secret that starting a brand or business is hard. Often times things get in our way, but the reality is that more often than not, we’re actually the only thing stopping us from the success that we’re seeking. Once we get real with ourselves, we realize that the things that we’ve been claiming are stopping us aren’t even true. Before you spend another moment building your brand, it’s important to remove certain key roadblocks that have been stopping you from actually starting or actually going all in and seeing the results you’ve been looking for.
About 9 months ago, I quit my cushy little salaried job. To be fair, it was actually the third or fourth time I’d quit this particular job. It was a smaller, family-owned company and losing a staff member, especially one holding an essential position like mine, was foundation shaking, hence the multiple resignations. I kept quitting, they kept asking me to stay. They saw me, they knew my power, they knew what I could do for their brand, even before I realized it myself.